To do so, they constantly run concurrent marketing campaigns.
FIs invest time and resources to coordinate and execute these campaigns using inefficient processes.
Clients are exposed to the campaign that is “broadcasted” today, not to the most relevant one for their needs and interests.
Making changes on a campaign is a complex process that frequently requires the intervention of IT.
Orchestrate your campaigns, through all your online and offline channels, automatically. Use Email, Push, In-App, Web, Sms, ATM, Call Centers, Social Platforms and any other channel to place relevant messages.
Create and manage your campaigns using a simple, intuitive, and centralized campaign repository.
Maximize your conversion using the power of Big Data and Machine Learning.
Our industry optimized algorithms define the next best marketing action to make sure you stay always omni-relevant.
Personalize communications to increase engagement and loyalty.
Contact your clients through their preferred channels, with relevant, personal, and contextual messages.
Optimize your message effectiveness using A/B testing. Increase engagement and gain loyalty.
Learn from your client's actions, needs, and interests in real time.
Track, analyze, and improve your campaigns, with zero downtime.
Client PreferencesRita clicked “I am not interested” on a banner promoting student loans on her web banking. That campaign will not show anymore for her and the campaign with the next higher probability of conversion will be displayed in her next interaction with the bank.
Cross-sellingMary just got a loan to purchase her first car. It is the right moment to offer her our car insurance products, as well as some great special offers to purchase accessories and services with her credit card.
UpsellingJohn has a checking account that he manages responsibly. We can offer him an overdraft protection service.
Cycle-SellingPeter got a loan some time ago, he has met all his payment deadlines and will soon finish repaying it. Sounds a good time to offer him a new loan for his next project, with benefits for being a good payer.