Features
What does Prisma Campaigns bring to you?

Marketing

  • Centralized campaign repository
  • Combined inbound and outbound multi-channel campaigns
  • Multiple HTML5 banners and pop ups per campaign
  • Segmented and personalized banners and emails
  • Dynamic personalization of content based on customer data and specific offers
  • Personalization of messages within the conversion funnel
  • Preview of personalization at design time
  • A/B Testing on banners, e-mails and funnels
  • Automated prioritization of campaigns and messages based on machine learning
  • Centralized outbound delivery calendar
  • Outbound delivery forecaster
  • E-mail templates and landing pages
  • Dismiss campaign and unsubscribe options
  • Simple integration of campaigns on social networks trough referral links

Sales

  • Audience management through centralized segments repository
  • Smart targeting based on behavioral information, demographic & other variables
  • Predefined high level conditions for simple segment definition
  • Manual and automatic import of external segmentation data
  • Dynamic addition of new fields to the client's profile
  • Full process management: from lead generation to conversion
  • Dynamic forms for data capture
  • Event triggered campaigns
  • Real time campaign monitoring: views, opens, clicks, leads, conversion rate and more
  • Customer Journey for a centralized timeline analysis of all client's interactions
  • Web Activity Tracking
  • Bi-directional CRM synchronization
  • Data Import & Export

Operations

  • Easy integration with external data sources
  • Software Development Kit (SDK) for cost-effective integration of multiple channels
  • REST API for advanced integration
  • Funnel extensibility through add-ins
  • Campaign audit log for change tracking
  • Review and approval workflow for campaign content
  • Outbound contact policies
  • Advanced permission model and roles management
  • Security access policies
  • LDAP/Active Directory integration support

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Get our complete list with the detailed description of over 90 features.

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Contact us

Are you a financial institution looking for ways to orchestrate your marketing campaigns more efficiently?
Do you need to convert more prospects to buyers?
Do you want to do much more, with less?
Drop us a line!

Do you provide IT and business services to FI in Europe? We are looking for partners to implement our product in Europe.
Contact us.